Private Beta • Accepting Early Access

The label is a contract.
We help you read the fine print.

In a world of marketing noise, Ielora is your lens of truth. We are building the independent standard for ingredient transparency—empowering you to define what is healthy for your life.

🛡 Built on privacy-first philosophy. We do not sell data.

Why this matters

Every day, we trust products with our health, our families, and our homes. But labels are often designed to confuse, not clarify.

We believe that understanding what you buy shouldn't require a chemistry degree. It should be simple, instant, and undeniably true.

"Clarity is the ultimate form of respect for the consumer."
Hands reading a label carefully
Macro shot of nutrition facts

Instant Truth.

Ielora isn't just a scanner. It's a comprehensive intelligence layer that sits between you and the shelf.

  • Plain Language translation We decode complex additives into simple English.
  • Allergen Vigilance Instant alerts for the ingredients that affect you.
  • Unbiased Context No sponsored "health scores". Just facts, context, and science.

Built for real life.

We are building for the parents, the pet owners, the health-conscious, and the curious. For anyone who has ever turned a bottle around and asked, "What is this?"

We are a startup committed to solving this problem for the long haul. We are currently in private beta, refining our models to ensure absolute accuracy before our public launch.

Girl reaching for juice

Our Contract with You

Innovation implies responsibility. As we build this technology, we adhere to strict principles of data dignity and truth.

Zero Data Sale

You are the customer, not the product. We never sell your history.

Accuracy First

We cite sources. We admit uncertainty. We prioritize truth over hype.

Independently Owned

No corporate food giant money. We answer only to our users.

Join the movement

We are opening spots in batches. Secure your place in the next release.

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